Project Background

Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for casual clothing to wear in urban areas. They are fashion-forward, and conscious of trends. They want to dress for the different occasions without appearing overdressed.

Color palette

Researcher Joe Hallock says of his Favorite Color by Age Group findings: "As you can see, blue, green, and purple make up the majority of responses. What’s interesting is the preference of green in the younger age groups and the preference of purple in the older age groups. One could say, by looking at this graph alone, that as people become older their preference for purple increases, while their preference for green decreases."

http://www.joehallock.com/edu/COM498/index.html

Based on that research, I choose a complementary color palette with blue and green as a primary color.

*Project accomplished during UX program in DesignLab